In 2012, two brothers-in-law came up with the idea of starting a web shop; the only real point of sale for the fun Après Ski poles. The search for ski poles that you can fill with booze went wrong in the Netherlands and so the idea was born. The webshop www.apresskistok.nl became the point of sale for the Netherlands and Belgium.
A bigger selection
It turned out to be a good move, because every year there are more people interested in the Après Ski poles. The range on the website has now been expanded and the aim is to offer new products every year. The Beardski is a good example of this. This product keeps you nice and warm on the slopes and gives a striking, tough and recognizable look. This also turned out to be a good move and in early 2017 a second webshop, www.apresski-store.com, was developed with a wider range of products. There are many fun and especially undiscovered Après Ski products that are offered here and with a growing range, they will also knock on the door internationally. A fun hobby that got out of hand and for the time being this distinctive company continues to develop, something that many winter sports enthusiasts and après skiers are very happy with.
Most Après Ski Store products are now also available via bol.com.